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GAINING COMPETITIVE ADVANTAGE THROUGH QUALITY …
jultika.oulu.fiUNIVERSITY OF OULU ABSTRACT OF THE MASTER'S THESIS Oulu Business School Unit Oulu Business School Author Mäntymaa Joonas Supervisor Puhakka V, Professor of Management, Vice
OULU BUSINESS SCHOOL
jultika.oulu.fiEnglish has an undeniable role as the lingua franca of global business. Using English is no more a choice but inevitable for companies trying to compete in international markets. Yet, the effects of English in business communication have not been studied much until recent years.