An Overview of Strategic Retail Management

To prosper in the long term, all retailers need a strate-gic plan and a willingness to adapt, both of which are central thrusts of this book. See Figure 1-1. In Chapter 1, we will look at the framework of retailing, the importance of developing and applying a sound re-tail strategy, and the focus and format of the text.

  Management, Retail, Ital, Taster, E altri, Management retail