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The CHALLENGER SALE Taking Control of the
www.multivu.com“The most important advance in selling for many years.” —Neil Rackham, author of SPIN Selling MATTHEW DIXON and BRENT ADAMSON of Corporate Executive Board The CHALLENGER SALETaking Control of the Customer Conversation. The Challenger Sale Taking Control of the Customer ... 1 The Evolving Journey of Solution Selling 5 2 The Challenger ...