Factors Affecting Customers Using Modern Retail Stores In ...

Factors Affecting Customers Using Modern Retail Stores In Bangkok Wornchanok Chaiyasoonthorn 1 + and Watanyoo Suksa-ngiam 2 1 Administration and Management College, King Mongkut’s Institute of Technology Ladkrabang, Bangkok 10520, Thailand. 2 Ruam-Jit Engineering Company Limited, Chainat 17000, Thailand. Abstract. Discount stores, hypermarts, and supermarkets have been dominating the …

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