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Search results with tag "Prospect theory"
The copyright to this article is held by the Econometric ...
scholar.princeton.eduby Daniel Kahneman and Amos Tversky Econometrica, 47(2), pp. 263-291, March 1979 . Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. PROSPECT THEORY: AN ANALYSIS OF DECISION UNDER RISK DANIEL KAHNEMAN; AMOS TVERSKY
ProspectTheory - University of Michigan Press
www.press.umich.edutory values and goals. Prospect theory directly addresses how these choices are framed and evaluated in the decision-making process. This chapter provides the theoretical basis for the empirical casework that follows. First of all, there is a brief reference to rational choices theo-ries in terms of the historical foundations from which ...