Transcription of 1. Introduction - ITC
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1. Introduction - ITC
aromatherapy : characteristics of the market 1. Introductioni aromatherapy is frequently talked about as an important market for small scale essential oil producers at origin, and an important driver for overall demand and sales growth in their target markets. By far the bulk of demand and usage of essential oils is accounted for by the flavours and fragrances industries, with many oils being used as a feedstock for industry of certain natural compounds citronellal, geraniol etc.
Aromatherapy is frequently talked about as an important market for small scale essential oil producers at origin, and an important driver for overall demand and sales growth in their target markets.
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