2016 State of the Industry - Boating Industry

State of the Industry 2016 * Vicky Yu, NMMA * Peter Houseworth, Info-Link * Noel Lais, Spader Business Management Our panelists today Available at digital-downloads 2016 Market Data Book The Difference Between Guessing and KNOWING State of the Industry August 17, 2016 NMMA Industry UPDATE Vicky Yu Director, Statistics and Research 6 TTRRAADDIITTIIOONNAALL PPOOWWEERRBBOOAATT RREETTAAIILL UUNNIITT SSAALLEESS 100 200 300 400 500 600 1980 1986 1992 1998 2004 2010 2016 Projected 1980s Recession Asian Financial Crisis Desert Storm Iraq War Great Recession 911 Source: NMMA, SSI 7 RREETTAAIILL UUNNIITT SSAALLEESS 0 50,000 100,000 150,000 200,000 250,000 Outboard engines Boat trailers Outboard boats Personal watercraft Sterndrive boats Inboard skiboats Sailboats Jet boats Inboard cruisers 2015 2014 Source: NMMA, SSI 8 RETAIL SALES source: NMMA $0 $1 $2 $3 Outboard boats Outboard engines Boat trailers Inboard skiboats Inboard cruisers Sterndrive boats Personal watercraft Jet boats Sailboats Billions 2015 2014 9 TRADITIONAL POWERBOAT SALES $0 $2 $4 $6 $8 $10 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Billions New Pre-owned Source: NMMA, Info-Link 10 BOAT INVENTORY Retailer Comfort Level New Pre-owned Too Low Too High Source: MRAA, Baird, NMMA 11 TRADITIONAL POWERBOAT WHOLESALE SHIPMENTS 0% 2% 4% 6

2014 Q3 2014 Q4 2015 Q1 2015 Q2 2015 Q3 2015 Q4 2016 Q1 2016 Q2 REAL GDP Consumer Spending ... NMMA 2015 Recreational Boating Statistical Abstract NMMA Data Dashboard Vicky Yu - vyu@nmma.org - 312.946.6261 . ... 2016 State of the Industry.pptx Created Date:

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  States, 2016, Industry, Recreational, 2014, Nmam, Boating, Recreational boating, 2016 state of the industry

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