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8 Strategy Formulation and Implementation

ChapteRchapteRCHAPTER OUTLINET hinking StrategicallyWhat Is Strategic Management?Grand StrategyGlobal StrategyPurpose of StrategyLevels of StrategyThe Strategic ManagementProcessStrategy Formulation VersusImplementationSituation AnalysisFormulating Corporate-LevelStrategyPortfolio StrategyThe BCG MatrixFormulating Business-LevelStrategyPorter s Competitive Forces andStrategiesPartnership StrategiesFormulating Functional-LevelStrategyStrategy Implementation andControlLeadershipStructural DesignInformation and Control SystemsHuman ResourcesImplementing Global Strategies8 StrategyFormulation andImplementationLEARNING OBJECTIVESA fter studying this chapter, you should be able toDefine the components of strategic the strategic planning process and SWOT Grand Strategies for domestic and internationaloperationsDefine corporate-level strategies and explain the business-level strategies.

companies also are finding ways to get front-line workers involved in strate-gic thinking and planning. Strategic thinking means to take the long-term view and to see the big picture, including the organization and the compet-itive environment, and to consider how they fit together. Understanding the

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