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A case study of application of Mc-Kinsey 7-S framework to ...

Vol-4 Issue-3 2018 IJARIIE-ISSN(O)-2395-4396 8395 313 A case study of application of Mc-Kinsey 7-S framework to investigate the effectiveness of new product development and launch strategies 1 Kedarnath Rajeshwar Koyalkar, 2Dr. Sayalee Gankar MBA, PhD Appeared MIT-SOM Abstract In the ever increasing competitive environment of India, the development and launch of new products has become an important competitive tool and it also demands efforts by all departments of organization to give synergetic results.

strategy, how to go about new product development and Launch The Seven Elements of the McKinsey 7S model involves seven interdependent factors. ... To study application of McKinsey 7-S framework to ensure profitability at new product development and launch strategies in the FMCG sector.

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  Model, Kinsey, Mckinsey, Mckinsey 7, Mckinsey 7s model, Mc kinsey 7

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