Transcription of A CUSTOMER PERCEPTION AND SATISFACTION SURVEY …
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A CUSTOMER PERCEPTION AND SATISFACTION SURVEY …
A CUSTOMER PERCEPTION AND SATISFACTION SURVEY FOR A CHINESE BUFFET by Wei-Chia Tung A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree With a Major in Hospitality and Tourism Approved for Completion of 3 Semester Credits HT-735 Problem in Hospitality and Tourism _____ Investigation Advisor The Graduate School University of Wisconsin-Stout May 2003 iThe Graduate School University of Wisconsin-Stout Menomonie, WI 54751 ABSTRACT Tung Wei-Chia - (Writer)(Last Name) (First) (Initial) A CUSTOMER perceptio
Customer With today’s financial pressures, loyal and satisfied customers are essential to the success of a restaurant business. Operations have to recognize and understand the needs of the customers in order to survive (Almanza, Jaffe, & Lin, 1994). Customers face a vast array of product and brand choices, prices, and suppliers today.
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