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SHIV SHAKTI. International Journal in Multidisciplinary and Academic Research (SSIJMAR). Vol. 2, No. 2, March-April (ISSN 2278 5973). A factor analysis on product attributes for Consumer buying behavior of male cosmetics in Pune City Prof. Siddharth Shriram Shimpi1. Dr. D. K. Sinha2. Abstract The present study investigates and evaluates product attribute variables' which affects Consumer buying behaviour of male cosmetics products in Pune city. The study was conducted during January 2010 to July 2012 in Pune city.
1 www.ssijmar.in A factor analysis on product attributes for Consumer buying behavior of male cosmetics in Pune City Prof. Siddharth Shriram Shimpi1 Dr. D. K. Sinha2 1. Faculty of Management, STES‟s Sinhgad Institute of Business Administration & Computer Application,
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