Transcription of A STUDY ON CONSUMER BEHAVIOUR TOWARDS POTHYS …
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A STUDY ON CONSUMER BEHAVIOUR TOWARDS POTHYS …
[Hamil et. al., ( : SE): April, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P) Impact Factor: (I2OR) International Journal of Research - GRANTHAALAYAH [21-28] Management A STUDY ON CONSUMER BEHAVIOUR TOWARDS POTHYS TEXTILE IN TIRUNELVELI DISTRICT Dr. *1, Natchiar 2 *1 Associate Professor of Commerce and Dean of Arts, Sadakathullah Appa College, Tirunelveli, INDIA 2 Research Scholar in Commerce, Sadakathullah Appa College, Tirunelveli, INDIA ABSTRACT Now a days the CONSUMER buying BEHAVIOUR is changing day by day. The ultimate decision of whether (or) not to purchase a product (or) service and from whom to buy has always been vested in the hands of the final consumers.
[Hamil et. al., Vol.4 (Iss.4: SE): April, 2016] ISSN- 2350-0530(O) ISSN- 2394-3629(P) Impact Factor: 2.035 (I2OR)
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