PDF4PRO ⚡AMP

Modern search engine that looking for books and documents around the web

Example: quiz answers

A Study of Demographics Influencing on Consumer Behavior ...

Abstract The objectives of this Study were to examine whether Demographics could influence on the Consumer Behavior and attitude towards brand equity of optical business. The sample was 350 secondary and high school students in Thailand using self-administered questionnaire for data collection. The major Consumer reason to purchase eyeglasses was optician s specialist; the reason to wear eyeglasses was having myopia; and the people Influencing in purchasing eyeglasses was oneself. The score of Consumer attitude towards brand equity were brand association, perceive quality, brand loyalty, and brand awareness, respectively. The hypothesis test results indicated that gender, education, and household income influenced Consumer behaviors, at statistical significance level It also found that education influenced brand loyalty and household income influenced brand awareness, at statistical significance level Index Terms Brand equity, Consumer Behavior , Demographics , optical business.

Consumer behavior is defined as a process of consumer making a decision regarding the purchase, use, and disposal ... A Study of Demographics Influencing on Consumer Behavior and Attitude towards Brand Equity of Optical Business in Thailand . Piyachat Laoviwat, Pramote Suppapanya, and Khanchitpol Yousapronpaiboon, ...

Fullscreen Download

Tags:

  Study, Demographic, Influencing, Consumer, Behavior, Of consumer, Consumer behavior, Study of demographics influencing on consumer behavior

Information

Domain:

Source:

Link to this page:

Please notify us if you found a problem with this document:

Spam in document Broken preview Other abuse

Transcription of A Study of Demographics Influencing on Consumer Behavior ...

Documents from same domain

The Use of Michael Porter’s Generic Strategies in …

ijtef.org

International Journal of Trade, Economics and Finance, Vol. 1, No. 2, August, 2010 2010-023X 173 Abstract— Porter’s generic strategies remain one of the most widely accepted typology of strategic options for businesses.

  Report, Strategies, Generic, Michael, Michael porter s generic strategies in, S generic strategies

Relationships of the Tangible and Intangible Elements of ...

ijtef.org

International Journal of Trade, Economics and Finance, Vol. 1, No. 2, August, 2010 2010-023X 140 Abstract—Tourism enterprises usually offer both tangible and …

  Elements, Tangible, Intangibles, The tangible and intangible elements of

Related documents

Chapter 1 Consumer Behavior: The Basics

catalogimages.wiley.com

Chapter 1 Consumer Behavior: The Basics In This Chapter Understanding the basics of consumer behavior Considering the decision-making process and the influences that can affect it Examining your marketing strategy and crafting a marketing plan Testing your knowledge of consumer behavior C onsumer behavior is often misconceived as only useful to the sophisti-

  Basics, Chapter, Consumer, Behavior, Influence, The basics, Onsumer, Chapter 1 consumer behavior, Of consumer behavior, Of consumer behavior c onsumer behavior

The Influence of Social Networks on Consumer Behavior

ibaness.org

The Influence of Social Networks on Consumer Behavior Veronija Nolcheska1 ... influence show that people’s behavior influences the behavior of others they communicate with and are connected to. For instance, many researchers have ... the influence of social networks on consumer behavior. It investigates the level of influence on each

  Social, Network, Consumer, Behavior, Influence, The influence of social networks on consumer behavior, Behavior influences

CULTURE INFLUENCE ON CONSUMER BEHAVIOR - IJARIIE

ijariie.com

In consumer behavior and marketing literature, consumer‘s cultural value is regarded as the fundamental determinant of a person‘s wants and behavior (Kotler, 2003). Culture not only influences consumer behavior but also reflects it.

  Culture, Consumer, Behavior, Influence, Consumer behavior, Culture influence on consumer behavior, Influences consumer behavior

Cultural Factor Highly Influences On Consumers & Their ...

iosrjournals.org

Culture not only influences consumer behavior but also reflects it. It is a mirror of both the values and possessions of its members. D K Tse and R W Belk believes that cultures are not static but evolve and change slowly over time. Marketing strategies are

  Consumer, Behavior, Influence, Influences consumer behavior

Influences of Consumer Behavior: Research about Beverage ...

hrmars.com

The factors influences the consumer behavior are culture, family, social, society, age, groups, friends, environment and psychological factors (Brosekhan & Velayutham). The

  Research, Consumer, Behavior, Influence, Influences of consumer behavior, Consumer behavior

Influence of personality in buying consumer goods-a ...

article.sciencepublishinggroup.com

Abstract: Consumer’s attitudes play a direct and influential role in consumer behavior. Attitude study is important for Attitude study is important for the marketers of service organization because it affects consumer’s selective processes, learning and ultimately the buying

  Good, Consumer, Personality, Behavior, Influence, Buying, Consumer behavior, Influence of personality in buying consumer goods

MARKETING MIX AND CONSUMER BEHAVIOR

arabianjbmr.com

Consumer behavior analysis is an important domain for a marketing manager as it gives insight into a number of factors which affect sales and relationships that are not in the control of a company. What is

  Marketing, Consumer, Behavior, Consumer behavior, Marketing mix and consumer behavior

Influence of Cultural, Social and Marketing Factors on the ...

jmm-net.com

effect the consumer behavior, in regard to their demographics, psychographics, social, cultural and marketing factors .Different studies shows that telecom sector has undergone through a major change that include their demographics, their awareness,

  Social, Marketing, Factors, Cultural, Consumer, Behavior, Consumer behavior, Social and marketing factors

Influences on consumer behaviour - European Commission

ec.europa.eu

Influences on consumer behaviour: Policy implications beyond nudging April 2014 7 idea of ʽbeing green’ in relation to one behaviour may give an individual a feeling that

  European commission, European, Commission, Consumer, Influence, Behaviours, Influences on consumer behaviour

Factors Influencing Consumer Buying Behaviour of Luxury ...

eprints.usm.my

Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA 2010. ii ACKNOWLEDGEMENT

  Factors, Influencing, Consumer, Behaviours, Buying, Factors influencing consumer buying behaviour of

Related search queries

Chapter 1 Consumer Behavior: The Basics, Of consumer behavior, Influences, Of consumer behavior C onsumer behavior, The influence of social networks on consumer behavior, Behavior influences, Behavior, CULTURE INFLUENCE ON CONSUMER BEHAVIOR, Consumer behavior, Consumer, Influences consumer behavior, Influences of Consumer Behavior: Research, Influence of personality in buying consumer goods, MARKETING MIX AND CONSUMER BEHAVIOR, Cultural, Social and Marketing Factors, Influences on consumer behaviour, European Commission, Factors Influencing Consumer Buying Behaviour of