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Influence of Cultural, Social and Marketing Factors on the ...

Journal of Marketing Management March 2014, Vol. 2, No. 1, pp. 97-110 ISSN: 2013-204X (Print), 1022-2045 (Online) Copyright The Author(s). 2014. All Rights Reserved. American Research Institute for Policy Development 42 Monticello Street, New York, NY 12701, USA. Phone: Website: Influence of cultural , Social and Marketing Factors on the Buying behavior of Telecom Users: A Comparative Study of Rural, Semi-Urban and Urban Areas in and Around Chandigarh Inderjeet Sethi1 and AS Chawla2 Abstract People's behavior makes sense if you think about it in terms of their goals, needs, and motives Thomas Mann.

effect the consumer behavior, in regard to their demographics, psychographics, social, cultural and marketing factors .Different studies shows that telecom sector has undergone through a major change that include their demographics, their awareness,

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