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International Journal of Scientific and Research Publications, Volume 6, Issue 7, July 2016 373 ISSN 2250-3153 A Study On Customer Perception Towards organised Retailing In Coimbatore City Department of Management Studies, Academy Of Management Abstract- The Study mainly focuses on Perception of customers Towards organized retail sector and the promotional efforts taken by them. organised retail sector is an upcoming trend and it started booming in India. It is expected that by 2016 modern retail industry in India will be worth US$ 175-200 billion. Due to strong income growth, Changing life style, fun and entertainment and favourable demographic patterns create a need for organized retail sector. Coimbatore is the second largest city in Tamilnadu after Chennai, but it is yet to get attention from large number of retailers the way other cities in India have been receiving.
International Journal of Scientific and Research Publications, Volume 6, Issue 7, July 2016 373 ISSN 2250- 3153 www.ijsrp.org A Study On Customer Perception Towards Organised
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