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FACTORS AFFECTING THE CUSTOMER …
Kumbhar V. M. FACTORS AFFECTING THE CUSTOMER satisfaction IN E-BANKING: SOME EVIDENCES FORM INDIAN BANKS MANAGEMENT RESEARCH AND PRACTICE VOL. 3 ISSUE 4 (2011) PP: 1-14 1 Management Research and Practice Volume 3, Issue 4 / December 2011 ISSN 2067- 2462 FACTORS AFFECTING THE CUSTOMER satisfaction IN E-BANKING: SOME EVIDENCES FORM INDIAN BANKS Vijay M. KUMBHAR Abasaheb Marathe College, Rajapur (Maharashtra) 416702, India Abstract This study evaluates major FACTORS ( service quality, brand perception and perceived value) AFFECTING on customers satisfaction in e-banking service settings. This study also evaluates influence of service quality on brand perception, perceived value and satisfaction in e-banking. Required data was collected through customers survey.
kumbhar v. m. factors affecting the customer satisfaction in e-banking: some evidences form indian banks management research and practice vol. 3 issue 4 …
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