Transcription of ads.txt Specification Version 1.0 - IAB Tech Lab
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ads.txt Specification Version 1.0 - IAB Tech Lab
Specification Version Released March 2021 Please email or with feedback or questions. This document is available online at IAB Technology Laboratory 20 21 IAB Technology Laboratory TABLE OF CONTENTS ABOUT .. 3 ABOUT IAB TECH LAB .. 3 1. ABSTRACT .. 5 2. INTRODUCTION .. 5 CHANGE LOG .. 5 3. Specification .. 6 ACCESS METHOD .. 6 FILE FORMAT .. 7 FILES WITHOUT AUTHORIZED ADVERTISING SYSTEM RECORDS .. 7 THE DATA RECORD .. 8 SYNTAX DEFINITION .. 9 COMMENTS .. 9 THE RECORD .. 9 EXTENSION FIELDS .. 9 VARIABLE DECLARATION RECORDS .. 10 SUPPORTED VARIABLES .. 10 EXPIRATION .. 11 4. EXAMPLES .. 11 SINGLE SYSTEM DIRECT .. 11 SINGLE SYSTEM RESELLER.
The ads.txt specification focuses on protecting advertising inventory hosted by the website publishing the ads.txt file. To meet the requirements for software applications distributed through mobile app stores, connected television app stores, and other distribution channels of
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