Transcription of ads.txt Specification Version 1.0 - IAB Tech Lab
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ads.txt Specification Version 1.0 - IAB Tech Lab
Specification Version Released March 2021 Please email or with feedback or questions. This document is available online at IAB Technology Laboratory 20 21 IAB Technology Laboratory TABLE OF CONTENTS ABOUT .. 3 ABOUT IAB TECH LAB .. 3 1. ABSTRACT .. 5 2. INTRODUCTION .. 5 CHANGE LOG .. 5 3. Specification .. 6 ACCESS METHOD .. 6 FILE FORMAT .. 7 FILES WITHOUT AUTHORIZED ADVERTISING SYSTEM RECORDS .. 7 THE DATA RECORD .. 8 SYNTAX DEFINITION .. 9 COMMENTS .. 9 THE RECORD .. 9 EXTENSION FIELDS .. 9 VARIABLE DECLARATION RECORDS .. 10 SUPPORTED VARIABLES .. 10 EXPIRATION .. 11 4. EXAMPLES .. 11 SINGLE SYSTEM DIRECT .. 11 SINGLE SYSTEM RESELLER .. 11 MULTIPLE SYSTEMS AND RESELLERS .. 12 CONTACT RECORDS .. 12 SUBDOMAIN REFERRAL .. 12 INVENTORYPARTNERDOMAIN REFERRAL .. 13 FILE WITHOUT AUTHORIZED ADVERTISING SYSTEMS .. 14 5. IMPLEMENTER S NOTES .. 14 Version .. 14 GUIDANCE BY PARTY.
Adds differentiation between ads.txt and app-ads.txt in the “about” section. 1.0.3 December 2020 public comment March 2021 – final release Added the “inventorypartnerdomain” directive (and more detail in 4.6 & 5.7) to aid with CTV and similar use cases.
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