Transcription of Airlines 50 2017 - Brand Value
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Airlines 50 2017 - Brand Value
Airlines 502 017 The annual report on the world s most valuable airline brandsFebruary 2017 Brand Finance Airlines 50 February 2017 Finance Australia 100 March 2016 2. Finance Global 500 February 2016 Finance Airlines 30 30 February 2015 Finance Airlines 50 February 2017 2 Definitions 4 Methodology 6 Executive Summary 8 Full Table 12 Understand Your Brand s Value 13 How We Can Help 14 Contact Details 15 ContentsDavid Haigh, CEO, Brand FinanceWhat is the purpose of a strong Brand ; to attract customers, to build loyalty, to motivate staff? All true, but for a commercial Brand at least, the first answer must always be to make money.
4. Brand Finance Airlines 50 February 2017 Brand Finance Airlines 50 February 2017 5. Definitions Definitions + Enterprise Value – the value of the
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