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An evaluation of marketing strategies undertaken …
IOSR Journal of Economics and Finance (IOSR-JEF) e-ISSN: 2321-5933, p-ISSN: 3, Issue 2. Ver. II (Mar-Apr. 2014), PP 05-10 5 | Page An evaluation of marketing strategies undertaken by Coca Cola Company as a multinational corporation in Nigeria 1 Danjuma Naisla Hassan, 2 Audu Anyesha Amos 3 Omaku Angulu Abubakar 1 Department of General Studies, Nasarawa state polytechnic lafia. Nasarawa state of Nigeria. 2 Department of Social sciences (business management unit) school of basic and remedial studies, Nasarawa state polytechnic lafia. Nasarawa state of Nigeria. 3 Department of Pre-ND, Nasarawa state polytechnic lafia. Nasarawa state of Nigeria. Abstract: This research tend to evaluate the marketing strategies make use of by Coca Cola Company in Overseas market particularly Nigeria. The four (4) basic marketing strategies which are commonly called the 4ps which denote price, product, promotion and place are exceedingly used by Coca Cola Company in Nigeria.
An evaluation of marketing strategies undertaken by Coca Cola company as a multinational www.iosrjournals.org 7 | Page
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