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Analysis of Toyota Motor Corporation - Harvard University

Analysis of Toyota Motor Corporation By: Thembani Nkomo This paper will explore the external and internal environment of Toyota Motor Corporation , and suggest recommendations to sustain its competitive advantage. Analysis of Toyota Motor Corporation by Thembani Nkomo ANALYISIS OF Toyota Motor Corporation TABLE OF CONTENTS 1 COMPANY OVERVIEW 2 EXTERNAL ENVIRONMENT OF THE AUTOMOTIVE INDUSTRY Industry Overview and Analysis Industry Life Cycle Industry Demand Determinants Porter s Five Forces Industry Cost Structure Benchmark Industry Competitive Landscape Major Competitors Key Success Factors in Industry 3 INTERNAL ENVIRONMENT OF Toyota Core Competencies Distinct Competency SWOT Analysis BCG Matrix: Internal Analysis of Toyota Portfolio VRIO Framework Analysis Toyota s Efforts in Emerging Economies Case Study.

Toyota Motor Corporation is the leading auto manufacturer and the eighth largest company in the world. As of March 31, 2013, Toyota Motor Corporation’s annual

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