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Analyzing and Evaluating Critically Tesco’s Current ...

Journal of Management and Sustainability; Vol. 4, No. 4; 2014 ISSN 1925-4725 E-ISSN 1925-4733 Published by Canadian Center of Science and Education 184 Analyzing and Evaluating Critically Tesco s Current Operations Management Shuang Zhao1 1 Business School, University of Kent, UK Correspondence: Shuang Zhao, School of Economics and Management, Inner Mongolia University for the Nationalities, Tongliao, China. E-mail: Received: August 31, 2014 Accepted: September 20, 2014 Online Published: November 26, 2014 URL: Abstract This essay analyses and evaluates Critically Tesco s Current operations management.

sharing profit with customer. From the benefits above, it can be seen that Tesco successfully links the marketing strategy and operating function through introducing loyalty card (Tesco plc Case Study, 2011). Besides price and loyalty card, the company also improves delivery system and innovates supply chain for a good customer service.

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  Customer, Loyalty, Costes, And loyalty

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