Transcription of Analyzing Focus Group Data - SAGE Publications Inc
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Analyzing Focus Group Data - SAGE Publications Inc
7 Analyzing Focus Group DataThe analysis and interpretation of Focus Group data require a great deal ofjudgment and care, just as any other scientific approach, and regardless ofwhether the analysis relies on quantitative or qualitative procedures. A greatdeal of the skepticism about the value of Focus groups probably arises from theperception that Focus Group data are subjective and difficult to , the analysis and interpretation of Focus Group data can be as rigor-ous as that generated by any other method. It can even be quantified and sub-mitted to sophisticated mathematical analyses, though the purposes of focusgroup interviews seldom require this type of analysis. Indeed, there is no onebest or correct approach to the analysis of Focus Group data.
of the interview may color the memory of what happened earlier. Transcription also will faithfully pick up incomplete sentences, half-fin-ished thoughts, parts of words, odd phrases, and other characteristics of the spoken word in a group discussion. …
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