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Are You Creating or Capturing Value? A dynamic framework ...

Are You Creating or Capturing value ? A dynamic framework for sustainable strategy Paul Verdin Koen Tackx January 2015. M-RCBG Associate Working Paper Series | No. 36. The views expressed in the M-RCBG Fellows and Graduate Student Research Paper Series are those of the author(s) and do not necessarily reflect those of the Mossavar-Rahmani Center for Business &. Government or of Harvard University. The papers in this series have not undergone formal review and approval; they are presented to elicit feedback and to encourage debate on important public policy challenges. Copyright belongs to the author(s). Papers may be downloaded for personal use only. Mossavar-Rahmani Center for Business & Government Weil Hall | Harvard Kennedy School | Are you Creating or Capturing value ?

The Value Creation – Value Capturing framework (VC2) We define value creation as the perceived benefit to the customer. This is in line with the microeconomic concept of the utility of a company’s offering for its customers,

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