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Audience Insights: Communicating to Teens (Aged 12-17)

CDC’s Strategic and Proactive Communication Branch (SPCB) divides audiences into segments with similar needs, preferences, and characteristics and provides CDC programs with audience-specific information, marketing expertise, and communication planning. To develop Audience Insights, secondary data is collected and analyzed from CDC-licensed

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  Insights, Teens, Audience, Communicating, Audience insights, Communicating to teens

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