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Basic Attention Token (BAT)

Basic Attention Token (BAT)Blockchain Based Digital AdvertisingBrave SoftwareFebruary 10, 2021 AbstractDigital advertising is broken. The marketplace for online advertising, once domi-nated by advertisers, publishers and users, has become overrun by middleman adexchanges, audience segmentation, complicated behavioral and cross-device usertracking, and opaque cross-party sharing through data management face unprecedented levels of malvertisements and privacy violations. Mo-bile advertising results in as much as $23 per month in data charges on the averageuser s data plan, slow page loads, and as much as 21% less battery life. In response,over 600 million mobile devices and desktops (globally) employ ad blocking soft-ware and this number is growing.

Advertisers: less expensive customer attention, less fraud, and better attribution. 2 Introduction \Attention has been widely recognized as a commodity, like wheat, pork bellies or crude oil. Existing industries have long depended on it to drive sales. And the new industries of the twentieth century turned it into a form of currency they could ...

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Basic Attention Token (BAT)

basicattentiontoken.org

Publishers also face a number of costs and intermediaries on the receiving side of the ads served. Publishers pay ad serving fees, operational fees for campaign setup,

  Publishers

Basic Attention Token (BAT)

basicattentiontoken.org

over 600 million mobile devices and desktops (globally) employ ad blocking soft-ware and this number is growing. Traditional publishers have lost approximately 66% of their revenue over the past decade, adjusted for in ... su er slow speeds. Publishers have lost billions in revenue while fraud has skyrocketed.

  Employ

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