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Basic Attention Token (BAT)

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Basic Attention Token (BAT)Blockchain Based Digital AdvertisingBrave SoftwareFebruary 10, 2021AbstractDigital advertising is broken. The marketplace for online advertising, once domi-nated by advertisers, publishers and users, has become overrun by middleman adexchanges, audience segmentation, complicated behavioral and cross-device usertracking, and opaque cross-party sharing through data management face unprecedented levels of malvertisements and privacy violations. Mo-bile advertising results in as much as $23 per month in data charges on the averageuser s data plan, slow page loads, and as much as 21% less battery life. In response,over 600 million mobile devices and desktops (globally) employ ad blocking soft-ware and this number is growing.

Advertisers: less expensive customer attention, less fraud, and better attribution. 2 Introduction \Attention has been widely recognized as a commodity, like wheat, pork bellies or crude oil. Existing industries have long depended on it to drive sales. And the new industries of the twentieth century turned it into a form of currency they could ...

  Customer, Attention, Customer attention

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Basic Attention Token (BAT)

basicattentiontoken.org

Publishers also face a number of costs and intermediaries on the receiving side of the ads served. Publishers pay ad serving fees, operational fees for campaign setup,

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Basic Attention Token (BAT)

basicattentiontoken.org

over 600 million mobile devices and desktops (globally) employ ad blocking soft-ware and this number is growing. Traditional publishers have lost approximately 66% of their revenue over the past decade, adjusted for in ... su er slow speeds. Publishers have lost billions in revenue while fraud has skyrocketed.

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