Basic Attention Token (BAT)
Advertisers: less expensive customer attention, less fraud, and better attribution. 2 Introduction \Attention has been widely recognized as a commodity, like wheat, pork bellies or crude oil. Existing industries have long depended on it to drive sales. And the new industries of the twentieth century turned it into a form of currency they could ...
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Basic Attention Token (BAT)
basicattentiontoken.orgPublishers also face a number of costs and intermediaries on the receiving side of the ads served. Publishers pay ad serving fees, operational fees for campaign setup,
Basic Attention Token (BAT)
basicattentiontoken.orgover 600 million mobile devices and desktops (globally) employ ad blocking soft-ware and this number is growing. Traditional publishers have lost approximately 66% of their revenue over the past decade, adjusted for in ... su er slow speeds. Publishers have lost billions in revenue while fraud has skyrocketed.
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