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Search results with tag "Customer attention"
Basic Attention Token (BAT)
basicattentiontoken.orgAdvertisers: less expensive customer attention, less fraud, and better attribution. 2 Introduction \Attention has been widely recognized as a commodity, like wheat, pork bellies or crude oil. Existing industries have long depended on it to drive sales. And the new industries of the twentieth century turned it into a form of currency they could ...