Transcription of BBC Radio 4
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BBC Radio 4
Slide 1 BBC Radio 4 Book at bedtime : Mon-Fri , Summary Points Book at bedtime reach has been fairly steady over time while the programme s share tends to fluctuate more. The most recent quarter brought in an audience of share. Audience appreciation has increased across the year to 77 but is still below the Radio 4 average. The programme has gradually lost younger listeners across the years and skews older and more female than the Radio 4 average. Almost half of all listening to the programme is now done digitally (DAB: Online: ) Slide 2 Av. Hrs per listener: 00:34 Share of listening: 20% Weekly Reach (000 s): 1,212 Proportion who also listen to: The World Tonight Mon-Fri : 88% Various Mon-Fri : 74% Today in Parliament Mon-Fri : 54% Proportion who listen every day: 12% AI average: 77 Highest day of reach: Wednesday (602) Slide 3 SNAPSHOT Book at bedtime : Mon-Fri , Source: RAJAR Q1 2017 15+/Pulse Average age: 63 Proportion target audience: (35-54 ABC1) : 14
Summary Points • Book at Bedtime reach has been fairly steady over time while the programme’s share tends to fluctuate more. The most recent quarter brought in an audience of 1.2m/19.7% share.
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