BBC Radio 4

1 Slide 1 BBC Radio 4 Book at bedtime : Mon-Fri , Summary Points Book at bedtime reach has been fairly steady over time while the programme s share tends to fluctuate more. The most recent quarter brought in an audience of share. Audience appreciation has increased across the year to 77 but is still below the Radio 4 average. The programme has gradually lost younger listeners across the years and skews older and more female than the Radio 4 average. Almost half of all listening to the programme is now done digitally (DAB: Online: ) Slide 2 Av. Hrs per listener: 00:34 Share of listening: 20% Weekly Reach (000 s): 1,212 Proportion who also listen to: The World Tonight Mon-Fri : 88% Various Mon-Fri : 74% Today in Parliament Mon-Fri : 54% Proportion who listen every day: 12% AI average: 77 Highest day of reach: Wednesday (602) Slide 3 SNAPSHOT Book at bedtime : Mon-Fri , Source: RAJAR Q1 2017 15+/Pulse Average age: 63 Proportion target audience: (35-54 ABC1).

2 14% 37% 63% Slide 4 Live Radio listening performance & appreciation 15Q3 15Q4 15Q1 16Q2 16Q3 16Q4 16Q1 171,264 1,209 1,213 1,131 1,185 1,218 1,171 1,212 %Reach (000s)Slide 5 Reach has remained fairly steady since the start of 2016 with the most recent quarter bringing in share Source: RAJAR Q1 2017 15+ Source: Pulse Panel 75 77 80 81 20152016 Book at BedtimeRadio 4 AverageThe show s appreciation (AI) falls below the Radio 4 average but has seen a +2pt increase in the last year to 77 Appreciation Index 00:34 00:31 00:32 00:36 00:34 00:26 00:29 00:36 Adults 15+15-3435-5455+Q1 16Q1 17 Slide 7 While time spent per listener is stable for the total audience, there has been a -5 minute decline among 15-34s in the last year Ave.

3 Hours per listener Source: RAJAR Q1 2017 15+ 020040060080010001200140022:1522:3022:45 23:0023:15Q1 2016Q4 2016Q1 2017In Q1 17 audiences dropped off slightly towards the end of the programme Slide 8 Reach (000s) Book at bedtime Mon-Fri , Source: RAJAR Q1 2017 15+ Slide 9 The Audience The audience skews more well off: 70% are ABC1 Radio 4 Average: ABC1 The programme attracts a more female audience: 62% Radio 4 Average: Male: , Female: 70% 30% ABC1 C2DE 2% 4% 7% 13% 24% 50% 15-24 25-34 35-44 45-54 55-64 65+ 38% 62% male female The audience skews 65+: 50% are 65+ Radio 4 Average: aged 65+ The audience to Book at bedtime is more female (62%) and older (50% are 65+) than the R4 average Source.

4 RAJAR Q1 2017 15+ Slide 11 Reach to the 55+ audience sees a marginal upward trend over time while reach amongst 35-54s has gradually fallen 50 200 921 020040060080010001200Q2 2007Q3 2007Q4 2007Q1 2008Q2 2008Q3 2008Q4 2008Q1 2009Q2 2009Q3 2009Q4 2009Q1 2010Q2 2010Q3 2010Q4 2010Q1 2011Q2 2011Q3 2011Q4 2011Q1 2012Q2 2012Q3 2012Q4 2012Q1 2013Q2 2013Q3 2013Q4 2013Q1 2014Q2 2014Q3 2014Q4 2014Q1 2015Q2 2015Q3 2015Q4 2015Q1 2016Q2 2016Q3 2016Q4 2016Q1 201715-3435-54s55+Linear (35-54s)Linear (55+)Reach (000s) by age groups for Book at bedtime Mon-Fri , Source: RAJAR Q1 2017 15+ Slide 12 Listening by platform and location 94% 4% 2% The majority of people s time is spent listening at home (94%) Source: RAJAR Q1 2017 15+ 020040060080010001200140022:1522:3022:45 23:0023:15At HomeIn A Car/Van/LorryAt Work/ElsewhereAt home listening is strongest during the first part of the programme Slide 14 Reach (000s) Book at bedtime Mon-Fri , Source: RAJAR Q1 2017 15+ Slide 15 There have been large increases in DAB and Online listening, now accounting for almost half of listening DAB AM/FM Online 2014: 61% 2017: 2014: 2017: 2014: 2017: Source: RAJAR Q1 2017 15+ Slide 16