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BEHAVIOURAL ECONOMICS AND environmental policy design . Project Description Empirical policy Analysis Unit Environment and Economy Integration Division OECD Environment Directorate July 2012. 1. Background BEHAVIOURAL ECONOMICS is an area of research that tests the orthodox ( neoclassical ) assumptions that individuals are rational, possess all freely available information, and self-interested. This area of research has identified a number of consistent BEHAVIOURAL patterns which systematically violate these assumptions. BEHAVIOURAL ECONOMICS research has played an important role in informing policymakers in areas such as personal health, labour markets, consumer markets and personal finance.
1 BEHAVIOURAL ECONOMICS AND ENVIRONMENTAL POLICY DESIGN Project Description Empirical Policy Analysis Unit Environment and Economy Integration Division
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