Transcription of book-made-to-stick - usf.edu
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book-made-to-stick - usf.edu
The Academy for Teaching and Learning Excellence (ATLE) Office hours for faculty. (813) 974- 1841 | | made to stick Heath, C., & Heath, D. (2007). made to stick : why some ideas survive and others die. New York: Random House. Summary: There is an actual formula to making ideas sticky (more likely to be remembered), and the authors use the acronym SUCCESs to help you remember it: Simplicity, Unexpectedness, Concreteness, Credibility, Emotional, Stories. The Curse of Knowledge is the gap between the knowledge- holder (the speaker) and the listener who has no knowledge.
Microsoft Word - book-made-to-stick.doc Author: Nicole M. West Created Date: 7/16/2013 6:08:35 PM ...
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