Boy Scouts of America Brand Guidelines

BSA Brand GuidelinesBoy Scouts of America Brand GuidelinesLast revised July 2019 Table of ContentsCorporate Brand Scouting Architecture 6 Prepared. For Life. 7 Vision and Mission 8 Brand Position, Personality, and Communication Elements 9 Corporate Trademark 10 Corporate Signature 11 The Activity Graphic 12 Prepared. For Life. Trademark 13 Preparados para el futuro. 14 Trademark and Logo Protection 15 BSA Corporate Fonts 17 PHOTOGRAPHY 18 Photography 19 Living Imagery 20 Doing Imagery 21 Best Practices 22 Image Pitfalls 23 Resources 24 REAL-WORLD EXAMPLES 25 Stationery and Signature 26 Signage 27 Patches and Branded Products 28 Uniforms 29 Presentations 30 Scouting Sub-Brands Scouts BSA 32 Position and Identity 33 Cub Scouting 34 Position and Identity 35 Venturing 36 Position and Identity 37 Sea Scouting 38 Position and Identity 39 BSA Extensions BSA Extensions Brand Positioning 41 Council, Group, Department, and Team Designation 42 Digital Guidelines Guiding Principles 44 Web Policies 45 TYPOGRAPHY 46 Typefaces for Digital

the wake of Hurricane Katrina. For more than 100 years, it has been in the heart of every Scout who ever overcame one of life’s challenges. It is the value of being prepared — the core of Scouting and a statement that inspires a lifetime of character and service. As we look to a new century of Scouting achievements, we light a

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