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Building Multiple Revenue Sources - …
Building Multiple Revenue SourcesSTRENGTHENING NONPROFITS: A Capacity Builder s Resource LibraryTABLE OF CONTENTSINTRODUCTION ..4 OVERVIEW ..5 Revenue Sources ..5 Annual or sustained gifts ..6 Major gifts ..6 Planned gifts ..6 Foundation grants ..6 Cause-related marketing ..6 Corporate giving programs ..7 Earned income activities ..7 Unrelated business income ..7In-kind donations ..7 Supporting organizations ..7 Benefit events ..8 State and local municipalities ..8 Churches and denominations ..8 Federated funds ..8 Online donations ..8 MORE ABOUT ONLINE TOOLS TO ENHANCE FUNDRAISING ..8 Causes on Facebook ..9 Network for Good ..9 AlumniFidelity ..10 FirstGiving ..10 Managing Change when Adopting Web Fundraising Tools ..11 THE Revenue DEVELOPMENT PROCESS ..11 Step 1: Assess Goals for the Future and Current Resource Capacity ..11 Step 2: Identify Your Income Strategy ..17 Step 3: Select an Appropriate Revenue Source ..20 Step 4: Develop and Execute a Revenue Source Plan.
5 OVERVIEW It’s usually a safe bet to assume that a nonprofit organization would like to increase its revenue and acquire more funds. High-performing nonprofit organizations foster a culture of constant improvement and regularly
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