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BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, …

Journal of Theoretical and Applied Information Technology 2005 - 2009 JATIT. All rights reserved. 60 Vol 9. No 1. (pp 060 - 070) BUSINESS INTELLIGENCE: CONCEPTS, COMPONENTS, TECHNIQUES AND BENEFITS JAYANTHI RANJAN Institute of Management Technology, Ghaziabad, Uttar Pradesh, India Email: ABSTRACT For companies maintaining direct contact with large numbers of customers, however, a growing number channel-oriented applications ( e-commerce support, call center support) create a new data management challenge: that is effective way of integrating enterprise applications in real time.

business data, including database and application technologies, as well as analysis practices. (Gangadharan and Swamy, 2004) widen the definition of BI as technically much broader tools, that includes potentially encompassing knowledge management, enterprise resource planning, decision support systems and data mining.

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