Transcription of Business Marketing Management: B2B
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Business Marketing Management: B2B
Business Marketing Management: B2B. This page intentionally left blank Business Marketing Management: B2B. 10 e MICHAEL D. HUTT. Arizona State University . THOMAS W. SPEH. Miami University Australia Brazil Japan Korea Mexico Singapore Spain United Kingdom United States Business Marketing Management: 2010, 2007 South-Western, Cengage Learning B2B, Tenth Edition ALL RIGHTS RESERVED. No part of this work covered by the copyright Michael D. Hutt and Thomas W. Speh hereon may be reproduced or used in any form or by any means . Vice President of Editorial, Business : graphic, electronic, or mechanical, including photocopying, recording, Jack W. Calhoun taping, Web distribution, information storage and retrieval systems, or Editor-in-Chief: Melissa Acuna in any other manner except as may be permitted by the license terms Acquisitions Editor: Mike Roche herein.
strategic management, and the behavioral sciences, as well as from specialized studies of business marketing strategy components. The book is structured to provide a complete and timely treatment of business marketing while minimizing the degree of overlap with other courses in the marketing curriculum.
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