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Chapter 2 Business Research Process - zamaros.net

Chapter 2 Business Research ProcessThe Business Research Process involves a series of steps that systematicallyinvestigate a problem or an opportunity facing the organization. The sequence ofsteps involved in the Business Research Process are as follows: problem/opportunityidentification and formulation, planning a Research design , selecting a researchmethod, selecting the sampling procedure, data collection, evaluating the data andpreparing the Research report for presentation. The above steps provide a broadoutline applicable to any Business Research project.

research study—secondary data studies, surveys, experiments and observation. The research design method is chosen based on the objectives of the study, the costs involved in conducting the study, the availability of the data and finally the importance and urgency of the decision. We will now discuss the four basic research methods. 2.1.7 Surveys

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