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CHAPTER 3 CONSUMER BEHAVIOR

CHAPTER 3: CONSUMER BEHAVIOR 22 CHAPTER 3 CONSUMER BEHAVIOR EXERCISES 2. Draw the indifference curves for the following individuals preferences for two goods: hamburgers and beer. a. Al likes beer but hates hamburgers. He always prefers more beer no matter how many hamburgers he has. For Al, hamburgers are a bad. His indifference curves slope upward and to the right rather than downward and to the left. For Al, U1 is preferred to U2 and U2 is preferred to U3. See figure If you instead assumed that hamburgers were a neutral good, then the indifference curves would be vertical and utility is increasing to the right as more beer is consumed.

Chapter 3: Consumer Behavior 29 $24 = $2(3 videos) + $6 (3 movies). The fact that she chose bundle B reveals she has obtained a higher level of utility, U 2. See Figure 3.10.a. Videos Movies 3 6 9 12 3 6 9 B A 12 U1 U2 L2 L1 Figure 3.10.a b. Is Jason better off or worse off? Similarly, Jason must also be better off. 11.

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  Utility, Consumer, Behavior, Consumer behavior

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