Transcription of CHAPTER 4 Quantitative and Qualitative Research
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CHAPTER 4 Quantitative and Qualitative Research
41 CHAPTER 4 Quantitative and Qualitative ResearchLearning Objectives for CHAPTER 4 Upon completion of this CHAPTER , the reader should be able to:dUnderstand the differences between Quantitative and Qualitative Research ,including:dthe differing assumptions underlying the two approaches;dthe methods typical of each approach; anddUnderstand and discuss how these two approaches to Research differentiallyinfluence the scientific questions asked, the methodologies employed, and theconclusions drawn, and why this is important to is important to recognize that systematic observation and testing can be accomplished usinga wide variet y o f methods.
Different approaches to research encompass both theory and method. Two general approaches are widely recognized: quantitative research and qualitative research. Quantitative research is an inquiry into an identified problem, based on testing a theory, measured with numbers, and analyzed using statistical techniques. The goal of quantitative
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