Transcription of CHAPTER 4 RESEARCH DESIGN AND METHOD 4.1 …
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CHAPTER 4 RESEARCH DESIGN AND METHOD 4.1 …
85 CHAPTER 4 RESEARCH DESIGN AND METHOD INTRODUCTION This CHAPTER presents and discusses the RESEARCH methodology adopted. It also describes the RESEARCH DESIGN , RESEARCH process, METHOD of data collection, METHOD of data analysis, and the application of the data analysis. This CHAPTER also addresses the objectives of the study that were achieved through a pilot study followed by the main study, which comprises four (4) phases. RESEARCH DESIGN RESEARCH can be described as a systematic and organized effort to investigate a specific problem to provide a solution (Sekaran; 2000; Burn, 1994). Consequently, its output is to add new knowledge, develop theories as well as gathering evidence to prove generalizations (Sekaran, 2000). Furthermore, Bulmer (1997) defined sociological RESEARCH as a primary commitment to establish systematic, reliable and valid knowledge about the social world.
be completed; operating variables for measurement, selecting a sample, collecting data and analysing the results of interest to the study, and testing the hypotheses (Thyer, 1993). In the most elementary sense, the design is the logical sequence that connects the empirical data, research questions and conclusions (Yin, 2002). Bryman & Bell (2007)
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