Transcription of Chapter 5 : Business Communication: Creating and ...
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Chapter 5 : Business Communication: Creating and ...
9/21/13 Cengage Learning eBook Friendly VersionUser Name: Shawn Wynn-Brownemail Id: gw-7924-1975-eb3edc6bed69fd0cG1e3caa8G12 9503ec88 Book: BUSN 2007 Cengage Learning Inc. All rights reserved. No part of this work may by reproduced or used in any form or by any means -graphic, electronic, or mechanical, or in any other manner - without the written permission of the copyright holder. Chapter 5 : Business communication : Creating andDelivering Messages that Matter (pp. 68-0) Business communication : Creating and Delivering Messages that Matter: Chapter Objectives Lane Oatey/Blue JeanImages/The Agency Collection/Jupiterimages LEARNING OBJECTIVESA fter studying this Chapter , you will be able Explain the importance of excellent Business communicationLO2 Describe the key elements of nonverbal communicationLO3 Compare, contrast, and choose effective communication channelsLO4 Choose the right words for effective communicationLO5 Write more effective Business memo
The goal of nonverbal communication should be to reinforce the meaning of your message. Random facial expressions and disconnected body language—arbitrary arm thrusts, for example—are at best distracting, and at worst clownish.
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