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CHAPTER 5 CONCLUSION AND RECOMMENDATIONS 5.1 …

CHAPTER 5 CONCLUSION AND RECOMMENDATIONS . Introduction Base on the results obtained in CHAPTER 4, a discussion of the finding is presented in this CHAPTER . The findings from the study are used to discuss whether the proposed hypotheses are supported. All research questions will be answered subsequently and finally the achievement of research objectives are determined. Vendors are provided with managerial implications and RECOMMENDATIONS , to enable them to draft appropriate strategic in gaining consumers intention to purchase functional (healthy) food products.

methodological, practical approaches and end with suggestions for future research. 5.2 Discussion of Results There are nine hypotheses proposed in this study. The nine hypotheses tested and all were found supported except for H 1b, H 1c, H 1d, H 1e, and H 1f. The summary of the hypothesis testing results are show in Table 4.17.

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