Transcription of CHAPTER 5 RESEARCH METHODOLOGY 5.0 Summary
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CHAPTER 5 RESEARCH METHODOLOGY 5.0 Summary
CHAPTER 5. RESEARCH METHODOLOGY . Summary This CHAPTER describes the RESEARCH METHODOLOGY used to collect and analyze the data required to address the RESEARCH questions and to test the hypothesized relationships developed in this study. The CHAPTER begins with a discussion of the RESEARCH design, followed by the population from which data will be collected and the approach used in sample selection. The CHAPTER then continues with descriptions of the questionnaire design, data measurement and scaling. Next, the discussion centres on data collection methods, focusing on the mail survey. Finally, the choice methods of data analysis are discussed. RESEARCH Design This RESEARCH applies a quantitative survey METHODOLOGY using self- administered survey questionnaires to collect data from a sample of SMEs involved in internationalization in Malaysia. According to Amaratunga et al. (2002). quantitative methods assist researchers to establish statistical evidence on the strengths of relationships between both exogenous and endogenous constructs.
5.3.1 Questionnaire Development Self-administered questionnaire was used to collect data from the SMEs in Malaysia. The self-administered questionnaire was developed based on the Proposed Research Model (figure 4.1) in Chapter four and on results of semi-structured interviews conducted with five SMEs in Malaysia in June 2011.
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