Transcription of CHAPTER 6 MARKET SEGMENTATION - FTMS
{{id}} {{{paragraph}}}
Example: barber
CHAPTER 6 MARKET SEGMENTATION - FTMS
CHAPTER 6 MARKET SEGMENTATION Objectives: After completing this CHAPTER , student should be able to understand: SEGMENTATION of SEGMENTATION process of SEGMENTATION SEGMENTATION of SEGMENTATION MARKET strategies positioning repositioning Can be defined as subgroup of people or organization, sharing one or more characteristics that cause them to have similar product needs MARKET SEGMENTATION is customer -oriented. Marketer will identify the customer need and want then only decide if it is practical to develop marketing mix to satisfy those wants.
•Market segmentation is customer-oriented. Marketer will identify the customer need and want then only decide if it is practical to develop marketing mix to satisfy those wants.
Loading..
Tags:
Information
Domain:
Source:
Link to this page:
Please notify us if you found a problem with this document: