Transcription of Chapter 7 - Communication for Development
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Chapter 7 - Communication for Development
D R A F T1 Chapter 7 - Communication for DevelopmentBy Michael Galway, Commissioned by UNICEFS ummaryThere is limited information about attempts to communicate with families andcommunities about arsenic in drinking water supplies. Despite the global nature of theproblem, little documentation exists about efforts in different countries to communicatewith people about the risk to their health from arsenic. This Chapter fills that void byproviding a synthesis of the global experience to single largest Communication initiative on arsenic comes from Bangladesh. Amulti-media, multi-level Communication strategy was launched by the nationalgovernment, with UNICEF assistance, in four rural areas in late 1999. An initialevaluation indicates that the strategy is raising awareness and villagers are switching tosafe sources of water. Until more results are available, the Bangladesh example offerscommunicators with some best practices for designing and implementing a large-scalecommunication experiences from other countries, such as India, Argentina, Australia and theUnited States, also provide insights into ways of communicating effectively about thearsenic addition to these examples, there is a rich and varied body of literature thatdocuments the global experiences of
D R A F T 1 Chapter 7 - Communication for Development By Michael Galway, Commissioned by UNICEF Summary There is limited information about attempts to communicate with families and
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