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Chasing the accreditation dream : do employers …

Chasing the accreditation dream : do employers value accredited journalism courses CANTER, Lily < >. Available from Sheffield Hallam University Research Archive (SHURA) at: This document is the author deposited version. You are advised to consult the publisher's version if you wish to cite from it. Published version CANTER, Lily (2015). Chasing the accreditation dream : do employers value accredited journalism courses. Journalism Education : The Journal of the Association of Journalism Education, 4 (1), 40-52. Copyright and re-use policy See Sheffield Hallam University Research Archive Dr Lily Canter Lecturer in Journalism Sheffield Hallam University Cantor Building 153 Arundel Street Sheffield S1 2NU. 0114 225 6813. 1. Chasing the accreditation dream : Do employers value accredited journalism courses or are higher education institutions pursuing an archaic endorsement scheme? Dr Lily Canter Abstract A third of the UK's 300 undergraduate and postgraduate journalism courses are accredited by at least one of the main accreditation bodies (NCTJ, BJTC, PPA) illustrating the marketing value universities place on such schemes in an increasingly competitive marketplace.

2 Chasing the accreditation dream: Do employers value accredited journalism courses or are higher education institutions pursuing an archaic endorsement scheme?

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