Transcription of China consumer report 2021 Understanding Chinese …
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China consumer report 2021 Understanding Chinese …
2020 China consumer report 2021 Special editionNovember 2020 Understanding Chinese Consumers: Growth Engine of the WorldChina consumer report 2021 Understanding Chinese Consumers: Growth Engine of the WorldSpecial editionChief editors: Daniel Zipser, Felix PohAuthors: Antonio Achille, Caleb Balloch, Lambert Bu, Cherry Chen, Guang Chen, Lucille Chen, Will Enger, Johnny Ho, Xin Huang, Daniel Hui, Dymfke Kuijpers, Nick Leung, Lavonda Li, Joanna Mak, Joe Ngai, Felix Poh, David Pountney, Alex Sawaya, Steve Saxon , Jeongmin Seong, Sha Sha, Kay Tu, Jonathan Woetzel, Chenan Xia, Lei Xu, Hai Ye, Jackey Yu, Stefano Zerbi, Cherie Zhang, Jia Zhou, Daniel ZipserManaging editors: Glenn Leibowitz, Lin Lin, Zhijuan LuProject management: Johnny Ho, Kay Tu, Pauline Chen, Hao Xu, Chloe ChanCopyright 2020 McKinsey & CompanyChina consumer report 2021 Understanding Chinese Consumers: Growth Engine of the WorldSpecial edition2 China consumer report 2021 ContentsForewordChina: Still the world s growth engine after COVID-195 Revving the engine: The COVID-19 impact8 Fast forward China : How COVID-19 is accelerating 5 key trends shaping the Chinese economy10 How COVID-19 has changed Chinese consumption34 How Chinese consumers are changing shopping habits in response to COVID-1944 Winning the future of grocery retail in China56 What can other countries learn from China s travel recovery path?
Harnessing the power of social commerce to fuel growth in China 118 How digital B2B changes the game for consumer goods companies in China 128 Hitting top speed: Finding new pockets of growth 136 China’s Gen Z are coming of age: Here’s what marketers need to know 138 The art of revenue growth management for consumer packaged goods players ...
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