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COMMISSIONING PROTOCOL FOR …

COMMISSIONING PROTOCOL FOR independently produced SOUTH AFRICAN PROGRAMMING Submitted to ICASA on 16 July 2010 2 1. INTRODUCTION is South Africa s only commercial free-to-air television licensee and attracts, on the channel, the second largest audience with a market share of over 20%. strives to appeal to as broad an audience as possible and to position itself as a unifying influence among its viewership. As a result, its audience profile fairly represents the demographics of South Africa with regard to race, age, income and gender. makes a significant contribution to the development and broadcast of locally- produced programming which reflects the uniqueness of South Africa. has focused substantial resources on developing local programmes which have become the flagship audience drivers for the channel.

commissioning protocol for independently produced south african programming submitted to icasa on 16 july 2010

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