COMMISSIONING PROTOCOL FOR INDEPENDENTLY PRODUCED …

COMMISSIONING PROTOCOL FOR INDEPENDENTLY PRODUCED SOUTH AFRICAN PROGRAMMING Submitted to ICASA on 16 July 2010 2 1. INTRODUCTION is South Africa s only commercial free-to-air television licensee and attracts, on the channel, the second largest audience with a market share of over 20%. strives to appeal to as broad an audience as possible and to position itself as a unifying influence among its viewership. As a result, its audience profile fairly represents the demographics of South Africa with regard to race, age, income and gender. makes a significant contribution to the development and broadcast of locally- PRODUCED programming which reflects the uniqueness of South Africa. has focused substantial resources on developing local programmes which have become the flagship audience drivers for the channel.

5 3.2.2 In all three cases, the content may either be funded fully by e.tv or may be co-funded by the producer or advertiser. 3.3 CONTENT COMMISSIONED FOLLOWING THE ISSUING OF A …

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